Our mission:

To help women feel good, investing.

The gender ISA gap is a whopping £6.6bn. Our latest report delves into why this gap exists and how individuals, companies and policymakers can collectively close it.

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There is not a single good reason why women should have less money than men.
Baroness Helena Morrissey

Our latest articles

21 Oct 2025

How retirement expectations differ from Gen Z to Boomers

Charlene Young

01 Oct 2025

Why women are overlooking this great alternative to cash

Laura Suter

19 Sep 2025

The one-stop shop to getting your pension in order

Hannah Williford

Our mission:

To help women feel good, investing.

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What is active and passive investing?

Jargon-free economics and how to stay cyber-safe

Inheritance tax and retiring solo with AJ Bell's pension guru

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Our latest articles

How retirement expectations differ from Gen Z to Boomers

Why women are overlooking this great alternative to cash

The one-stop shop to getting your pension in order